NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced. The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5. The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022. |
Lilly rides Mounjaro, Zepbound to betterI'm a psychologistLong flu season winds down in USG7 nations commit to phasing out coal by 2035 but give Japan some flexibilityThe cancer drugs that could improve survival rates if given to patients in the morningDenise Welch confirms she's moved house after knifeI'm a psychologistUS challenges 'bogus' patents on Ozempic and other drugs in effort to spur competitionGrowing wildfire risk leaves states grappling with how to keep property insurers from fleeingBizarre moment yacht gets wedged underneath railway arches while being carried on a low